What happens when three birth workers see the same gap in support — and decide to do something about it? Meet the founders of Ma Wisdom, the women on a mission to help modern grandparents step into their role with confidence, clarity, and care.

From their work as doulas to launching a digital-first business, this conversation uncovers the emotional realisations, challenges, and lightbulb moments that shaped their journey. You’ll hear how they went from friends to co-founders, why today’s families need a new kind of grandparenting wisdom, and what it takes to build something that truly supports people — across generations.

Whether you're a business owner, parent, or grandparent, this is a story about seeing a need, backing yourself, and making it real.