Mad Barn is proud to present the next segment of our series, “The People Behind the Horses,” where we spotlight the individuals shaping the future of equine wellness and performance.

In this episode, we sit down with Danielle Kendall, Sponsorship Director at Angelstone Events. Danielle plays a pivotal role in connecting equestrian sport with the wider community, building partnerships that allow Angelstone to grow as one of Canada’s premier horse show venues. Her work ensures that competitors, spectators, and sponsors alike enjoy an unforgettable experience while advancing the sport.

🎙 What you’ll hear in this episode:

• Danielle’s background in the horse industry and how it led her to Angelstone
• The skills that prepared her for a leadership role in sponsorship and event development
• Why sponsorships are so critical to equestrian sport and how they support athletes and organizers
• A behind-the-scenes look at daily operations at Angelstone Events
• How Danielle engages sponsors to create meaningful partnerships that enhance shows
• The challenges of sponsorship in a niche sport and how she overcomes them
• What’s on the horizon for Angelstone and the exciting future of its tournaments

Whether you’re a competitor, a brand interested in supporting equestrian sport, or simply a fan of world-class show jumping, this episode gives you a unique look at the vital role sponsorship plays in keeping the equestrian community thriving.

⏱ Podcast Timeline

• 00:00 – Welcome
• 00:39 – Danielle’s Background in the Horse Industry
• 01:35 – Skills and Experiences Contributing Her Role
• 02:32 – What Attracted Danielle to come to Angelstone Event
• 03:43 – An Inside Look at the Day to Day Operations
• 05:00 – The Importance of Sponsorships For the Equestrian Community
• 06:41 – Sponsorship Engagement at Horse Show Venues
• 07:55 – How Danielle Navigates Challenges
• 08:56 – Looking to the Future of What’s to Come for Angelstone Events

📚 Related Resources:

• Angelstone Events
• Planning Your Horse’s Competition Schedule
• Managing Your Horse at a Show

Want to evaluate your horse's diet? Follow this link to get connected with an equine nutritionist or explore our horse nutrition calculator: ⁠madbarn.com/analyze-diet⁠

Mad Barn is dedicated to supporting horse owners, handlers, and practitioners through research, training, and education. Visit us to learn more at ⁠madbarn.com⁠.

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