Join us on the Pennock Knockdown as we chat with Hannah Awada, founder and CEO of Hummus Goodness. Hannah shares her incredible journey from accidental hummus maker to leading a brand dedicated to authentic, high-quality Lebanese hummus. Discover how she identified white space in a saturated market, maintained product integrity against all odds, and is strategically building distribution one region at a time. This episode is packed with insights on brand vision, overcoming challenges, and the power of patience in scaling a food business.
0:03 - Meet Hannah Awada, Founder & CEO of Hummus Goodness.
0:30 - Hannah's unexpected journey from teaching to hummus making.
1:18 - Identifying the "white space" in the hummus market.
1:32 - The Hummus Goodness commitment to authentic, quality ingredients.
2:49 - Standing firm on quality against investor pressure.
4:41 - The power of maintaining brand integrity: "Hummus made by humans."
5:47 - Strategic distribution: Growing in your backyard.
7:22 - Tracking effectiveness of retailer-focused marketing.
8:13 - The power of word-of-mouth for clean label products.
9:10 - Future growth: Expanding distribution & product lines.
10:14 - Why influencer marketing isn't a primary focus (yet!).
13:09 - Future marketing tactics: Demos, promotions, and coupons.
14:26 - Hannah's advice to her younger self: Be patient.
15:29 - Finding patience through her father's inspiring story.
16:20 - Overcoming unexpected roadblocks with creativity.
17:35 - Where to find Hummus Goodness & connecting online.
18:05 - World domination goals!
Visit Pennock's website: https://www.pennock.co/