Welcome back to the Pennock Knockdown, the show where we dig deep into digital marketing strategies for e-commerce leaders. In today’s episode, hosts Nikki and Ivonna Young, founder of the Lavender Agency and a seasoned fractional CMO, get into the nitty gritty of building data-driven but highly creative marketing strategies, especially for DTC beauty, fashion, and lifestyle brands. Ivonna shares her unique approach to developing scalable marketing strategies for fast-growing businesses, her step-by-step discovery and strategy building process, and why she believes in focusing on the “fewest amount of right answers” to achieve growth targets.
00:00 Quarterly Marketing Strategy Process
05:03 Scalable Marketing for Growing Brands
07:10 Mid-Year Strategic Planning Insights
11:37 The Challenges of Brand Collaborations
13:16 Failed Fashion Collaboration Strategy
19:35 Collaboration Strategy for Brand Growth
22:30 Strategic Partnerships for Niche Brands
24:34 Navigating Business Challenges and Opportunities
27:13 Grateful Farewell
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