On this episode of Pennock Knockdown, host Nikki dives into the intersection of payments and digital marketing with Jonathan Fudem, founder and CEO of One Text. Joined by guest Evan Sargent, the conversation unpacks how One Text is reinventing the shopping experience by making purchases as simple as texting your hotel room number. Jonathan shares the origins of One Text - from his time on PayPal’s checkout team to the “aha” moment that sparked his vision - and how his platform flips the script on SMS marketing by focusing on payments first. You'll hear insights into real-world tactics that drive incremental sales for major brands, the pitfalls of emojis in SMS campaigns, and why true personalization is the next frontier in marketing.
00:00 Phone Number: Universal Payment ID
05:30 Revolutionizing Payment Systems
07:01 Proving Incremental Performance with A/B Testing
11:50 Cookie-Free Data Integration
13:40 Cart Recovery Challenges in Meta Apps
19:18 Emoji Challenges in SMS Marketing
21:40 Emojis in SMS: Test Before Using
24:51 Boost Conversion with Free Shipping
28:51 Embrace Risk, Take Strategic Bets
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