Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore what it truly means to “do makeup better” by championing clean, vegan, and sustainable products—while keeping pro-level performance front and center.
00:00 Entrepreneurial Journey in Conscious Beauty
03:30 Makeup Brand Launch Amid Pandemic
06:45 Eco-Friendly Makeup Innovations at Mob
12:51 Participatory Transparency with Community Collaboration
13:58 Interactive Beauty Experience
19:03 In-House Social Media Essential
21:48 Trust Your Instincts Completely
24:24 Engage with @themobbeauty Online
Visit Pennock website: https://www.pennock.co/