Welcome back to another episode of Pennock Knockdown, where we dive deep into the strategies and stories that drive marketing success. In today’s episode, host Nikki sits down with Avery West, the founder of My Name Is Avery Marketing Agency. Known for her expertise in female-owned brand development and small firm launches, Avery shares her journey from agency and startup veteran—where burnout led her to an unexpected side hustle teaching swim lessons—to launching her own business rooted in supporting women-led brands.
00:00 From Marketing to Swim Lessons
04:06 AI's Role in Women's Healthcare
08:26 Misaligned Marketing Communication Issues
10:25 Confidently Assert Expertise
15:36 Embracing Imperfection in Branding
19:52 Transactional Nature of Paid Media
22:09 Embrace Your Strengths in Workforce
26:09 Team Building: Diverse Expertise Matters
27:31 TV Writers as Persuasive Hires
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