Welcome back to another episode of Pennock Knockdown! In today’s conversation, Nikki Lindgrern sits down with Amy Welsman, founder and CEO of Paume—an innovative brand redefining hand care. Amy shares her journey from being the first employee at Nyx, an intimate apparel startup, to launching her own entrepreneurial venture inspired by the challenges of new motherhood and the desire for better, more thoughtful hand hygiene solutions. You’ll hear how Paume navigated the unique terrain of launching during the pandemic, found its first loyal customers among new moms, and set out to carve a whole new category within the beauty industry by focusing exclusively on intentional, luxurious hand products.
00:00 Sanitizer Innovation in Early Motherhood
03:49 Dedicated Hand Care Brand Emerges
07:24 Core Customer Focus Drives Growth
13:07 Caring for Aging Hands
14:03 The Quest for Perfect Hand Cream
18:36 Niche-Focused Trade Show Strategy
23:15 Journey to In-House Meta Mastery
24:06 Optimizing Meta Spend in Beauty
30:03 Embrace Slow and Steady Growth
30:39 Shift to Sustainable Growth Mindset
This episode is packed with actionable insights for digital marketing leaders and founders at every stage. Let’s dive in!
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