On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and early-stage brands can optimize their operations—especially when they’re working with high SKU counts in categories like apparel and beauty.
00:00 Retail Expert Turns Founder Advisor
03:19 Affordable Conversion Optimization Tool
07:48 Ad-Inventory Alignment for Conversion
12:36 Bridging Merchant-Customer Language Gap
15:13 Optimizing Inventory and Assortment
18:10 Fractional Work's Growing Value
21:35 Navigating Client Focus and Pricing
Check out the full episode to level up your digital marketing and retail operations game!
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