In this new episode of Pennock Knockdown, we dive into the dynamic world of digital marketing with Shayna Ventricelli, the CMO of Ivy & Co Studio. Join our host Nikki as she unpacks Shayna's fascinating career journey from New York City actor to co-founder of a fitness tech platform, and ultimately, a strategic leader in marketing. Shayna shares her insights on storytelling in brand marketing, the importance of bespoke content, and how to keep consumer engagement fresh and authentic.
00:00 Nine Lives to Fitness Tech
04:35 Wellness Brand Storytelling Insights
07:13 Wellness and Beauty Trends
11:51 "Advocating for A/B Testing"
16:01 Boosting Mid-Funnel Engagement Strategies
18:53 Klaviyo Loyalty and Integrations
21:21 Boutique Agencies Attract Big Brands
24:58 "Embrace Opportunities and Trust Skills"
27:30 AI Discussion & Contact Info
Tune in to get inspired and rethink your marketing tactics!
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