Welcome back to another episode of the Pennock Knockdown! In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Brianna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.
00:00 Pennock Knockdown: Digital Marketing Insights
04:56 Engaging Content Boosts Sales
08:26 Startup Trends: Dive In and Pivot
09:43 Engaging Live Streams on Tuesdays
12:55 Stratia's Reddit-Fueled Success
16:22 Event Accessibility Concerns for Gen Z
20:01 Marketing Missteps in Product Development
22:43 Tech Stack Audit for Revenue Optimization
25:24 Advocating Female Leadership at Work
Tune in for an insightful conversation filled with valuable advice for budding digital marketers and entrepreneurs!
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