In today’s episode, we speak with Anamika and Anna about the importance of Customer Centricity in online payments and the fintech industry at large. By focusing on the customer experience, we can gain valuable insights into consumer behavior and use that information to improve fintech products and services. Ultimately, customer centricity is not only about providing good customer service, it's also about creating a culture that puts the customer at the center of everything a company does, from product to design to support and more.