You got into dentistry to help support great oral health outcomes. So why are we talking to you about marketing? Having a good marketing strategy is an important way to grow your dental or oral surgery practice. Leveraging word-of-mouth in the digital sphere can help you cast your net wide as you find loyal patients to connect with your practice. In this episode of “The Patient Experience Blueprint” Intiveo’s Meghan Clark sits down with Melissa Barlock of Enspire Dental Opportunities to discuss dental marketing strategies - and to help you take a fresh look at what you're already doing. Word-of-mouth is a time-honored way that dental practices grow. This part of marketing your dental practice has always been integral. This is still true - and, it’s especially true in the digital space. Word-of-mouth as a concept has seamlessly transitioned into the online arena, manifesting as digital marketing efforts that resonate with the same spirit of personal recommendation. When patients share their positive dental experiences on social media or leave glowing reviews on Google, it acts as a modern referral. It’s important to conceive of marketing in the digital age as simply a newer version of word-of-mouth, where social proof and testimonials play pivotal roles in attracting new patients. Harnessing the power of your online presence allows you to amplify your practice.