Welcome back to another exciting episode of the The Partnership Path in Real Life. If you’ve ever felt the pressure of navigating partnerships in a competitive landscape, you’re in for a treat. Today, John Rudow chats with Vivienne Williamson, a seasoned client director with years of experience in the tech partnership realm. Vivienne shares fascinating analogies about gardening and relationships that illuminate how we can nurture our partnerships strategically. I wanted to share this episode to highlight not just the pivotal concepts of competitive mindshare, but also the often-overlooked importance of clear communication within partnerships.