In the world of business partnerships, the key to unlocking sustainable growth lies in understanding the intricate dynamics between partners. In this engaging episode of The Partnership Path in Real Life, host John Rudow welcomes Julian Cassell from Infor to discuss the strategies that can drive organic growth through effective channel partnerships. Why should you care? Sharing this insightful conversation can empower business leaders and partnership managers to rethink their approaches, ensuring they cultivate not just profitability, but genuine collaboration that propels long-term success. Julian’s extensive experience—over nine years managing channel partners in the UK and a strong sales background—provides an invaluable perspective on what makes partnerships thrive. His insights into identifying a partner’s true appetite for growth and avoiding common pitfalls can save you time and resources, ultimately boosting your bottom line.