Tim Beames and Bart Van Buchem discuss the myth around posture and pain. They explore the societal belief that bad posture causes pain and how this belief is often ingrained from childhood. They also discuss the influence of social media and marketing on the perception of posture. The conversation highlights the importance of exploring different postures and movements to find what feels comfortable and beneficial for each individual. They emphasise the need for positive language and experiential processes to help people change their posture and alleviate pain.   Keywords posture, pain, myth, bad posture, societal belief, childhood, social media, marketing, exploration, comfort, positive language, experiential processes takeaways The belief that bad posture causes pain is a societal myth that is often ingrained from childhood. Social media and marketing can influence the perception of posture and create unrealistic expectations. Exploring different postures and movements can help individuals find what feels comfortable and beneficial for them. Using positive language and experiential processes can be more effective in helping people change their posture and alleviate pain. Sound Bites "Sitting is the new smoking" "Your next position is your best position" "Just touch the back of your seat and see what's happening" Chapters 00:00: Introduction and Common Beliefs about Posture and Pain 11:10: Influence of Social Media and Marketing on Posture Perception 25:04: Positive Language and Experiential Processes for Posture Change   Useful Links Le Pub Website: www.lepubscientifique.com  Become a Le Pub member: https://www.lepubscientifique.com/premium-membership  Contact us: lepubscientifique@gmail.com   Follow us: Twitter: @lepubscientifiq Instagram: @lepubscientifique LinkedIn: @LePubScientifique