In this episode of the Packaging Paradigm Podcast, host Dom interviews Craig Phillips, an experienced account manager in the packaging industry. They discuss Craig's journey from studying packaging at Michigan State to his diverse career experiences, including teaching abroad in Korea. The conversation highlights the various opportunities within the packaging sector, the importance of leveraging technology in sales, and the value of networking. Craig shares insights on using video messaging and AI tools to enhance sales strategies, emphasizing the need to embrace imperfection in communication. In this conversation, the speakers discuss the importance of authenticity in sales and marketing, the impact of point-of-purchase displays, and the significance of design in creating effective marketing materials. They explore common mistakes companies make in display design, the balance between budget and expectations, and strategies for overcoming obstacles in sales. The conversation also touches on finding work-life balance and the diverse career opportunities available in the packaging industry.
Takeaways
-Craig Phillips has 15 years of experience in the packaging industry.
-He emphasizes the diverse opportunities available in packaging, from engineering to sales.
-Craig's journey includes teaching English in Korea, which he found to be a transformative experience.
-Networking, especially through alumni connections, plays a crucial role in his sales strategy.
-He uses video messaging to stand out in sales outreach.
-AI tools assist him in crafting emails and visualizing packaging ideas.
-The packaging industry is vast, with roles in pharmaceuticals, food, and consumer goods.
-Craig's education at Michigan State provided a well-rounded foundation for his career.
-He believes in putting oneself out there and not striving for perfection in communication.
-Technology is rapidly changing the landscape of sales and packaging. Be authentic and put yourself out there in sales.
-Point-of-purchase displays are crucial for capturing consumer attention.
-Effective displays can drive impulse purchases and repeat customers.
-Packaging plays a significant role in perceived value.
-Companies often underestimate the power of displays in marketing.
-Choosing the right supplier is essential for quality displays.
-Budget discussions are important to align expectations with design.
-Sales professionals must learn to overcome disappointments.
-Finding balance in life is key to managing work and family.
-The packaging industry offers diverse career opportunities.
Chapters
00:00 Introduction to the Packaging Paradigm Podcast
05:02 Craig Phillips: Journey into Packaging and Sales
09:56 Experiences Abroad: Teaching in Korea
14:55 Diverse Opportunities in Packaging
20:00 Leveraging Technology in Sales
24:57 The Future of Packaging and Sales Strategies
26:31 Authenticity in Sales and Marketing
27:00 The Power of Point of Purchase Displays
32:18 Designing Effective Displays
34:28 Common Mistakes in Display Design
36:55 Balancing Budget and Expectations
41:04 Overcoming Sales Obstacles
44:22 Finding Work-Life Balance
49:28 Opportunities in the Packaging Industry
