🎙️ The latest Pacecast Anita is joined by Richard Murphy, the owner of leading event management company, First Event. In this episode, Richard shares invaluable insights into the transformative power of SEO strategies that not only expanded their reach but also helped navigate the challenges of the pandemic by pivoting to online events. Learn from Richard's journey of business failure and success, including the unfortunate mistake of booking the wrong hotel in New York, and how these experiences shaped his leadership approach.