In this episode of The Ownership Game, we sit down with Eric Cogorno, a leading golf instructor and content creator who has built a top-tier YouTube brand through consistency, adaptability, and a deep understanding of his audience. Eric shares his journey from teaching golf in person to growing an online platform with hundreds of thousands of subscribers. He breaks down his strategies for content creation, audience engagement, and the key pivots that helped him scale. Whether you're an entrepreneur, a content creator, or someone looking to build a brand, this episode is packed with insights you can apply to your own journey.
In this episode, we discuss:
Chapters
00:00 Introduction & The Power of Long-Term Thinking
05:30 From Golf Instructor to YouTube Influencer: Eric’s Journey
12:45 The Consistency Formula: Why Showing Up Matters
18:20 Learning from Failure: The Pivots That Changed Everything
25:10 Monetizing a Content Brand: Revenue Streams & Strategy
32:40 Audience First: How Eric Creates Content That Connects
40:15 Lessons from Golf: How Precision and Patience Build Success
45:30 Final Takeaways & Advice for Aspiring Content Creators
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Connect with Eric:
Website: https://cogornogolf.com/
Instagram: https://www.instagram.com/ericcogorno/
Facebook: https://www.facebook.com/cogorno.golf2/
Youtube: https://www.youtube.com/c/ericcogornogolf
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