What if the biggest risk in the Age of AI… is sitting on the sidelines?

In this episode of The Ownership Game, host Gary Montalvo sits down with AI Strategist and educator Marnie Wills for an honest, insightful conversation on how to lead yourself (and your business) through the most disruptive technological revolution of our time.

If AI feels intimidating, overwhelming, or like “something for the tech people,” this conversation is going to flip that script.

Marnie, a self-proclaimed non-techie with an athlete’s mindset, shares how she became her own Chief AI Officer, and how she now helps everyday entrepreneurs and creatives do the same — without needing to code, know the jargon, or “keep up” with every new tool.

This episode is all about mindset, experimentation, and reclaiming your agency in an accelerating world. Whether you're already using AI tools in your business or you’ve been avoiding it altogether, you'll walk away feeling clearer, more empowered, and ready to play the long game.

In this episode, we discuss:

• Why AI is not just about tech — it’s about how you think
• The real meaning of becoming your own Chief AI Officer
• How Marnie 10X’d her business using ChatGPT, Claude, and custom GPTs
• How to avoid the trap of “doing AI right” and just get started
• How AI can unlock confidence, creativity, and strategy
• What it means to protect your IP and brand in the age of AI
• Building your own branded AI tools + agents — and why it matters
• How to make AI your thinking partner and not just a copy machine 

Chapters:

00:00 Welcome: The AI Revolution Is Already Here

03:00 Marnie’s Story: From Blackberry Loyalist to AI Strategist

06:45 How AI 10X’d Her Business (and Helped Her Exit One)

09:30 Developing an AI-First Mindset

13:00 Why You Don’t Need to Be “Techy” to Lead with AI

15:50 From Overwhelm to Ownership: Pick One Tool and Start

21:15 Becoming Your Own Chief AI Officer

26:00 Building Trust with AI Tools as a Creative/Entrepreneur

31:40 Using AI for Coaching, Strategy, and Business Ops

35:00 Launching Your Own AI Platform (and Owning Your Data)

40:30 How to Protect Your Intellectual Property

45:00 The Coaching Industry’s AI Disruption (And Opportunity)

49:00 Marnie’s Final Message: Confidence Through Collaboration

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Connect with Marnie:

Instagram: https://www.instagram.com/businesswithai_strategist/ 

Facebook: https://www.facebook.com/businesswithaistrategist 

LinkedIn: https://www.linkedin.com/in/marnie-wills-entrepreneur 

Website: www.businesswithaistrategist.com 

Onesheet: https://drive.google.com/file/d/1uSdbDmSdjh5Sa_v5Htp-MbD2EIn_bxDH/view?usp=sharing 

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