The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
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The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
Transforming Cold Leads into Clients: Building a Value Ladder in Your Business
The Ownership Advantage w/Tanner O’Brien
9 minutes 27 seconds
5 months ago
Transforming Cold Leads into Clients: Building a Value Ladder in Your Business
Welcome back to The Ownership Advantage! In today’s solo episode, host Tanner O’Brien, Senior Partner at Action Coach Central Texas, dives into a topic every business owner should consider: what happens next when a potential client says “no” to your offer? Tanner unpacks the importance of understanding the warmth of your leads—from hot referrals that are ready to buy, to colder leads who are just discovering your business—and explains how to nurture those relationships through every step of the sales journey. He shares actionable strategies for building value ladders and sales funnels that keep prospects engaged, even if they’re not ready to buy today. Whether you’re wondering how to educate colder leads or create meaningful touchpoints for future sales, Tanner’s insights will help you turn every “no” into a fresh opportunity for your business. Tune in for practical advice on keeping your pipeline full and your prospects warm!
00:00 Understanding Lead Warmth
05:59 Building a Value Ladder Strategy
08:09 Building Relationships Through Strategic Engagement
The Ownership Advantage w/Tanner O’Brien
The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
