The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
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The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
The Hidden Costs of Boosted Posts and How to Actually Win with Facebook Ads with Guest Bill Combes
The Ownership Advantage w/Tanner O’Brien
1 hour 10 minutes 29 seconds
2 months ago
The Hidden Costs of Boosted Posts and How to Actually Win with Facebook Ads with Guest Bill Combes
Welcome to another episode of The Ownership Advantage! Today, we’re diving deep into the real-world tactics behind running effective Facebook ads for your business. Host Tanner is joined by Bill Combes, founder of No Time for Social, a seasoned operator with over 25 years of hands-on experience helping local businesses—from healthcare and finance to roofing—unlock millions in revenue through smart, targeted social ad strategies.
If you’ve ever thrown money at Facebook ad “boosts” hoping for miracles, or if you’ve been burned by agencies promising the world and delivering little, you’re not alone. In this episode, we unpack why most paid ad dollars get wasted, why “boost post” isn’t always your best option, and how true business growth comes from building campaigns with intent, creativity, and a real understanding of your audience.
Bill shares insider tips on what’s actually working on Facebook and Instagram right now, the key differences between Google and Facebook ads, and why specialization—rather than trying to do everything—is critical to online marketing success. You’ll also get a behind-the-scenes look at how data, campaign design, and new AI technologies are shaping the future of digital advertising, plus actionable advice for any business owner looking to maximize their returns without burning through cash.
Whether you’re skeptical of yet another marketing “expert” or you’re ready to finally turn paid ads into a true growth engine, you won’t want to miss this conversation. Let’s get started!
00:00 Ineffective Ad Boosting Strategies
08:55 Focused Expertise Drives Referrals
15:16 New Business Pitfalls: Marketing Traps
21:37 ”Effective Facebook Ads Strategy”
24:14 Google’s YouTube Ad Strategy Shift
32:33 ”Building Relationships in Marketing”
33:46 Unlocking Facebook’s Audience Insights
41:25 CRM Access Essential for Client Work
45:40 ”Complexity Challenges in Business Systems”
49:45 ”Exploring Claude and Prompt Genie”
58:16 AI’s Impact on Search Precision
01:01:27 ”AI’s Evolving Impact on Content”
01:07:53 ”Ask for Help, Business Owners”
The Ownership Advantage w/Tanner O’Brien
The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
