The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
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The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
Stop Losing Leads: How to Improve Your Sales Pipeline Today
The Ownership Advantage w/Tanner O’Brien
28 minutes 36 seconds
4 months ago
Stop Losing Leads: How to Improve Your Sales Pipeline Today
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Welcome to another episode of The Ownership Advantage! Today, hosts Tanner and Kay dive deep into one of the most common challenges faced by business owners: fixing a broken sales pipeline. Fresh off their quarterly Growth Club planning event, where clients shared their most pressing business frustrations, Tanner and Kay explore why so many entrepreneurs struggle to gain real visibility into their sales process and end up trying to solve the wrong problems.
In this episode, you’ll discover why understanding your buyer’s journey is critical, how to identify the true bottlenecks in your pipeline, and actionable strategies to optimize each stage for better results. Tanner introduces the CLEAR method—a practical framework to capture, qualify, nurture, and convert leads more effectively—while Kay shares her real-world challenges with warming up leads and converting skeptics into clients.
Whether you’re new to sales or looking to fine-tune your pipeline, this conversation is packed with insights, questions to ask potential leads, and simple 20-minute actions you can implement right away to start seeing improvements. Let’s get started on building a sales system that actually works for you!
00:00 Sales Pipeline Improvement Challenges
05:19 ”Clear Sales Offers and Follow-Up”
08:40 Choosing Between Chat or Call Strategies
10:18 Discovery and Engagement Strategies
13:14 ”Understanding the Sales Journey”
18:39 ”Uncovering Motivations in Conversations”
19:28 Exploring Emotional Barriers
24:15 ”Effective Sales Pipeline Strategy”
27:52 Free Two-Week Coaching Offer
The Ownership Advantage w/Tanner O’Brien
The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
