The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
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The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
How Storytelling Can Transform Your Sales and Marketing Results
The Ownership Advantage w/Tanner O’Brien
25 minutes
1 month ago
How Storytelling Can Transform Your Sales and Marketing Results
Welcome to another episode of The Ownership Advantage! Today, hosts Tanner and Kay dive deep into the power of storytelling in business. Listen in as they unpack why storytelling isn’t just a trend—it’s the key to building lasting human connections, winning sales, and truly understanding your audience. From real-life examples and client wins, to actionable tips on crafting relatable stories, this episode is packed with insights on how to position yourself as the guide in your customer’s journey. Whether you’re a seasoned entrepreneur or just starting out, you’ll walk away with fresh ideas and practical steps to make storytelling work for your brand and your bottom line. Get ready to engage, inspire, and connect on a whole new level!
00:00 ”Storytelling’s Role in AI Marketing”
05:45 Focus on Emotional Impact
07:38 Revised DJ Workshop Incentive
11:33 ”Storytelling’s Impact on Memory”
15:23 Embrace the Guide Role
18:45 ”Relate to Your Audience”
21:30 Storytelling Improvement Framework
24:36 ”Free Two-Week Coaching Offer”
The Ownership Advantage w/Tanner O’Brien
The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
