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The Owned Media Observer
Shane Schick
17 episodes
6 days ago
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
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Marketing
Business
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All content for The Owned Media Observer is the property of Shane Schick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
Show more...
Marketing
Business
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Why Uber's Vehicle Magazine (Like Its Previous Two Publications) May Have Stalled
The Owned Media Observer
20 minutes 15 seconds
5 years ago
Why Uber's Vehicle Magazine (Like Its Previous Two Publications) May Have Stalled

First came 'Arriving Now,' aimed at riders attending New York Fashion Week in 2015. Then there was 'Momentum,' which offered content exclusively for its drivers. Most recently was 'Vehicle,' a digital magazine that focused on Washington in Seattle. It doesn't appear to have been updated since its launch two years ago, but remains a fascinating study in how the startup that ignited the sharing economy has been trying to change the narrative. 

Links in this episode: 

https://www.thedailybeast.com/yep-uber-now-has-its-own-magazine

https://www.seattlepi.com/business/article/Uber-rolls-out-Vehicle-a-magazine-that-shares-13044304.php

https://www.thedailybeast.com/yep-uber-now-has-its-own-magazine

https://www.scribd.com/doc/257417698/Momentum-Magazine-Issue-1

https://www.vehicle-magazine.com/

The Owned Media Observer
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020