Its first attempt at content marketing -- a quarterly print publication called Pineapple -- lasted only one issue. With Airbnb Magazine, however, the company best known for disrupting the hospitality space has tried to do something similar with one of the most hackneyed genres: Travel writing.
In this episode I journey through some truly exceptional pieces of writing, while also taking into consideration the stories left untold that pose considerable challenges for a brand like Airbnb.
Links from this episode:
https://www.fipp.com/news/features/hearst-magazines-airbnbmag-encourages-readers
https://www.airbnb.ca/magazine?locale=en
https://skift.com/2016/11/20/airbnbs-new-magazine-and-the-evolution-of-old-school-content-marketing/
https://medium.com/airbnbmag/inside-madagascars-battle-for-belonging-908a09b98b54
https://medium.com/airbnbmag/welcome-to-camp-thunder-thighs-5812e8a41a07
https://www.marketingmag.com.au/news-c/news-airbnb-damage-2020-ipo/