Away is best known for its chic but affordable luggage -- or at least it was, until a news story revealed a toxic work culture that stemmed from its controversial CEO.
In another part of the company, though, sits Here Magazine -- an owned media property that uses some standard elements of the genre but offers some very personal takes on them. And there are some ways the content marketing reflects the brand in ways I never expected.
Links In This Episode:
https://www.nytimes.com/2020/01/13/business/steph-korey-away.html
https://www.fastcompany.com/40590583/up-up-and-away-the-luggage-upstart-taking-on-industry-giants
https://www.awaytravel.com/ca/en/airplanemode
https://leanluxe.com/scoop-aways-new-brand-extension-a-quarterly-travel-magazine-called-here/
https://twitter.com/away/status/885514302349856769?lang=en
https://www.fastcompany.com/40590583/up-up-and-away-the-luggage-upstart-taking-on-industry-giants
https://www.heremagazine.com/articles/paris-mallorca-travel-anxiety