It's billed as "The Voice Of The Game," and with a new partnership with Minute Media, the sports platform co-founded by Derek Jeter is set to become even louder. This has not been a storytelling property without its challenges, however. Although it may not fit the normal definition of owned media, I think the Players' Tribune's ups and downs offer a lot of perspective for content marketers trying to create a similar showcase for subject matter expertise.
Links In This Episode:
https://www.theplayerstribune.com/en-us/articles/derek-jeter-the-next-five-2019
https://edition.cnn.com/2019/11/21/sport/derek-jeter-players-tribune-sale-mlb-spt-intl/index.html
https://digiday.com/media/no-accountability-went-wrong-players-tribune/
https://www.theplayerstribune.com/en-us/articles/jose-bautista-bat-flip
https://www.theplayerstribune.com/en-us/articles/michael-vick-atlanta-falcons-super-bowl-li
https://www.theplayerstribune.com/en-us/articles/kevin-love-everyone-is-going-through-something
https://www.theplayerstribune.com/en-us/articles/sue-bird-megan-rapinoe-uswnt