Brands are acting more like publishers than ever before, but we lack a traditional form of media criticism to suss out examples of who's truly serving their audience who's innovating and who could set the bar for others. 

This is a podcast for content marketers who want to do better work, for media professionals that want to get a better sense of their new competition, and for audiences of all kinds that want to assess these new sources of information that are emerging everywhere around them. 

In this episode, host Shane Schick looks back on his decision to expand beyond traditional journalism to content marketing, the inspiration of the Owned Media Observer podcast and some ground rules for how future episodes will work.