More than 20 international editions. More than 12,000 pieces of content published in the first year. Available in 14 different languages. The scale at which Coke developed its digital magazine may be unprecedented. But what has it actually been saying, and how well does it resonate since the project began in 2012?
Links in this episode:
https://www.prweek.com/article/1277996/coca-cola-extends-content-strategy-unbottled-blog
https://contently.com/2014/01/29/one-year-later-is-coca-cola-journey-a-success/
https://www.coca-colacompany.com/
https://digiday.com/marketing/whats-next-cokes-branded-content-site-journey/
https://www.coca-colajourney.com.pk/
https://www.coca-colajourney.co.nz/
https://www.coca-colaindia.com/