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The Owned Media Observer
Shane Schick
17 episodes
6 days ago
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
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Marketing
Business
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All content for The Owned Media Observer is the property of Shane Schick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
Show more...
Marketing
Business
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Kickstarter’s The Creative Independent Shows An Investment In Content Pays Off
The Owned Media Observer
21 minutes 31 seconds
5 years ago
Kickstarter’s The Creative Independent Shows An Investment In Content Pays Off

The demise of Coolest Cooler may give crowdfunding a bad name, but don’t blame Kickstarter. It’s merely the platform for allowing such projects to potentially happen, and it offers value in other ways, too. In this episode, I explore its slightly zany digital magazine, The Creative Independent, and discuss why interviews with poets, musicians and artists contribute to one of its core mandates as a brand.

Links to sources in this episode: 

https://www.oregonlive.com/business/2019/12/coolest-cooler-calls-it-quits-admits-thousands-of-backers-will-never-get-their-coolers.html

https://www.technavio.com/report/global-crowdfunding-market-analysis-share

https://www.kickstarter.com/blog/introducing-the-creative-independent

https://thecreativeindependent.com/

https://www.crowdfundinsider.com/2016/08/89204-kickstarter-supported-creative-independent-officially-launch-september-2016/

http://www.bkmag.com/2017/01/13/process-exposed-inside-creative-independent-editorial-site-artists-kickstarter/

https://thecreativeindependent.com/people/the-empathy-economy-by-damian-bradfield/





The Owned Media Observer
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020