A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
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A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
In Search Of Van Winkle’s, The Lost Digital Magazine Dreamt Up By Casper
The Owned Media Observer
18 minutes 57 seconds
5 years ago
In Search Of Van Winkle’s, The Lost Digital Magazine Dreamt Up By Casper
Top-notch writing, rave reviews from content marketers, recognition from the Webby Awards -- none of it was enough to guarantee the suvival of Van Winkle's, a digital publication launched by Casper prior to its current print quarterly and web site, Wolly.
In this episode I decided to take a closer look into the Van Winkle's archives -- which turned out to be harder to access than you might assume -- and provide some reflections on the end results so that brands who want to try something similar can do so with their eyes wide open.
Notes:
https://en.wikipedia.org/wiki/Rip_Van_Winkle#Summary_on_the_story_The_Rip_Van_Winkle
https://blogs.wsj.com/cmo/2015/06/09/mattress-company-casper-launches-sleep-focused-publication-van-winkles/
https://blog.casper.com/casper-launches-van-winkles/
https://digiday.com/marketing/caspers-shutdown-van-winkles/
https://digiday.com/marketing/caspers-shutdown-van-winkles/
The Owned Media Observer
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
