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The Owned Media Observer
Shane Schick
17 episodes
6 days ago
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
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Marketing
Business
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All content for The Owned Media Observer is the property of Shane Schick and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020
Show more...
Marketing
Business
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How Morsel by Plated Found The Winning Recipe For Food Content Marketing
The Owned Media Observer
19 minutes 53 seconds
5 years ago
How Morsel by Plated Found The Winning Recipe For Food Content Marketing

Its home delivery service may be no more, but the startup now owned by grocery firm Albertson's should look at continuing Plated's culinary content hub, which has all the right ingredients to build and sustain a community of foodies. And even if you're in a completely different kind of market, I offer some perspective on how you could apply Plated's approach to connecting and building relationships with customers. 

Links In This Episode: 

https://www.supermarketnews.com/deli/albertsons-has-new-plans-plated

https://www.marketwatch.com/press-release/plated-celebrates-mothers-day-with-special-holiday-menu-2017-05-02

https://blog.blueapron.com/the-secret-story-of-soil/

https://www.plated.com/morsel/

https://www.plated.com/morsel/asmr-video/

https://www.plated.com/morsel/table-inspiration-sandy-chilewich/

https://www.plated.com/morsel/tips-dating-food-lover/

https://www.plated.com/morsel/sweet-vs-savory/

https://www.plated.com/morsel/what-is-white-chocolate/


The Owned Media Observer
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn. Season 3 coming September, 2020