Being an executive member of the grocery and retail giant has its privileges -- specifically a print and online publication that's filled with recipes, health advice, tech tips and feature interviews. 

In this episode I explore: 

• The balance Costco Connection strikes between true editorial and flat-out PR
• What's missing from the mix, and where Costco Connection could be improved
• Ideas from Costco Connection other content marketers to adapt and apply

Links: 

https://www.costco.com/costco-connection-online-edition.html

https://www.cnn.com/2020/02/24/business/costco-connection-magazine-retail/index.html

http://www.mediapost.com/publications/article/245123/costcos-surprisingly-large-circulation-magazine.html