If Equinox is "a temple of well-being," (as the brand describes itself), Furthermore magazine is probably almost like a bible for its true believers.
The luxury fitness company has been producing the publication since 2016, and it has steadily expanded into subject matter that includes not only tips for working out but style and travel. There's also a lot of great video and social content, but in this episode I'm taking a deeper look at the stories that form the magazine's core -- just like one of its trainers would probably focus on strengthening the core of your body before moving onto "mirror muscles."
What does Furthermore really offer Equinox members, though? And what about those who aren't members? Join me in exercising some critical thinking skills and maybe get your own content marketing efforts in better shape.
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The Owned Media Observer is a podcast for content marketers who want to do better work, for media professionals who want to size up their competition, and audiences of all kinds who want to better understand all the new sources of information popping up everywhere around them. I'm Shane Schick, a journalist and content marketer focused on business, technology, marketing and fashion.
Notes:
https://fashionista.com/2016/01/equinox-wellness-magazine-furthermore
Articles mentioned in this episode:
https://furthermore.equinox.com/articles/2017/11/pleasure-happiness
https://furthermore.equinox.com/articles/2016/10/neck-yoga
https://furthermore.equinox.com/articles/2019/11/breathing-quiz