A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
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A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
A Close Read Of Lithub, The Site That Gave Book Publishing The Online Salon It Needed
The Owned Media Observer
21 minutes 24 seconds
5 years ago
A Close Read Of Lithub, The Site That Gave Book Publishing The Online Salon It Needed
It was a highly ambitious goal: to find and curate what's best about contemporary literature on the web and bring it into one place. Similar projects had already failed. Yet Grove Atlantic, in partnership with the magazine Electric Literature, has pulled off something extraordinary. If you work in marketing for an industry that's facing disruption, find out how one of the most analogue forms of communication is making a home for itself on the Internet.
Links in this episode:
https://www.nybooks.com/daily/2013/03/16/strike-start-founding-new-york-review/
https://www.wsj.com/articles/literary-hub-is-a-new-home-for-book-lovers-1423169915
https://www.washingtonpost.com/news/arts-and-entertainment/wp/2015/03/17/literary-hub-wants-to-bring-together-everything-literary-on-the-internet/
https://lithub.com/
https://lithub.com/the-graveyard-talks-back-arundhati-roy-on-fiction-in-the-time-of-fake-news/
The Owned Media Observer
A podcast that applies media criticism to content marketing -- identifying which of the new breed of publishers is best serving their audience, where the biases are and what others can learn.
Season 3 coming September, 2020
