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The Outsiders: The rise and rise of Outdoor Media
Joshua Gurgiel and Sal Daoud
4 episodes
1 month ago

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.


Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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All content for The Outsiders: The rise and rise of Outdoor Media is the property of Joshua Gurgiel and Sal Daoud and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.


Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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Joanna Bogdan - GM, Evolve APAC & Talon Singapore
The Outsiders: The rise and rise of Outdoor Media
32 minutes 22 seconds
6 months ago
Joanna Bogdan - GM, Evolve APAC & Talon Singapore
In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It's the perfect place to start this little OOH adventure...

Hosted on Acast. See acast.com/privacy for more information.

The Outsiders: The rise and rise of Outdoor Media

‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.


Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.


Hosted on Acast. See acast.com/privacy for more information.