Send us a text What if a small, story-rich resort could command a seven-figure brand premium—and what would it take to build one? We sit down with creator-operator Isaac French to trace the arc of Live Oak Lake. From building Waco's first micro resort, an early Airbnb suspension that forced an unexpected direct booking strategy, and a sale shaped by the power of narrative. Isaac opens up about the choices behind fewer, better units, and why biophilic design moves both hearts and numbers...
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Send us a text What if a small, story-rich resort could command a seven-figure brand premium—and what would it take to build one? We sit down with creator-operator Isaac French to trace the arc of Live Oak Lake. From building Waco's first micro resort, an early Airbnb suspension that forced an unexpected direct booking strategy, and a sale shaped by the power of narrative. Isaac opens up about the choices behind fewer, better units, and why biophilic design moves both hearts and numbers...
Under Canvas Acquires The Fields! Irene Wood Exclusive (Roundtable Discussion)
The Outdoor Hospitality Podcast
1 hour 33 minutes
4 months ago
Under Canvas Acquires The Fields! Irene Wood Exclusive (Roundtable Discussion)
Send us a text In huge news for the glamping industry, The Fields of Michigan has been acquired by glamping giants, Under Canvas. Irene Wood returns to the pod to give us the lowdown: How it all went down; the advice she'd give to operators looking for a similar exit; and what's next for her. Irene is always a blast. Give it a listen! Open SkyGlampitect North AmericaThe Glamping Insider (Nick's newsletter)Posh OutdoorsSage Outdoor AdvisoryNick's email: nick@posh-outdoors.comConnor's email: cj...
The Outdoor Hospitality Podcast
Send us a text What if a small, story-rich resort could command a seven-figure brand premium—and what would it take to build one? We sit down with creator-operator Isaac French to trace the arc of Live Oak Lake. From building Waco's first micro resort, an early Airbnb suspension that forced an unexpected direct booking strategy, and a sale shaped by the power of narrative. Isaac opens up about the choices behind fewer, better units, and why biophilic design moves both hearts and numbers...
