India's protein market is experiencing rapid growth, currently valued at $1.5 billion and projected to reach $2 billion by 2030. Yet 3 out of 4 Indians remain protein-deficient, creating a massive opportunity for smart founders.In this deep dive, we explore the market reality where over 100 protein startups have launched since 2020, with 90% of investment happening in just the last 2 years. We examine what's actually working in the market - snackification is winning big as protein chocolates, wafers, and ready-to-drink beverages scale fast because they align with Indian eating habits.We also address the critical challenges founders must navigate, including counterfeiting in this largely unbranded market, massive education gaps where 93% of Indians don't know their protein requirements, and India's supply chain realities. It's a chance to solve one of India's biggest nutritional challenges while building valuable companies.