In this episode of the OTA Podcast, host Coach Chris Barnard dives deep into the critical yet often overlooked process of converting leads into prospects—a game changer for coaches and gym owners. Whether you're working with athletes or general population clients, the strategies shared in this episode can significantly improve your client acquisition efforts. Chris outlines the key distinctions between leads and prospects, emphasizing that obtaining contact information is just the first step. The real magic lies in how you follow up to bridge that gap and turn mere interest into committed clients.

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