In this episode of The Orita Podcast, Aaron Schwartz sits down with Aoife (eefa) Teague, PR-turned-partnerships pro at Octane AI, for a no-BS look at quizzes, zero-party data, and how to make partnerships actually ship revenue (not decks).Together, they unpack:• Stop guessing. Start asking. Why zero-party data beats “vibes” and how most brands still aren’t using it• Quizzes in minutes. Octane’s AI can spin up on-brand product finders from a prompt• Use it or lose it. The simple workflows to turn quiz answers into segmentation, personalization, and actual dollars• Partnerships that perform. Agency + tech tactics Aoife uses (templates, co-marketing, upkeep) so integrations drive outcomes• Better-together stack. Where Shopify, Klaviyo, and tools like Gorgias + Skio fit when you want retention that compounds• BFCM anxiety antidote. Make buying stupid-easy: optimized quiz flows, clear delivery expectations, and clean discount logic• When data surprises you. What happens when your audience isn’t who you thought, and how to pivot fastIf you’re a DTC operator, lifecycle lead, agency owner, or anyone still treating quizzes as a “nice to have,” this convo will upgrade your roadmap—or set it on fire (in a good way).👥 Meet the guestAoife Teague, Partnerships at Octane AI🎙️ Hosted byAaron Schwartz, Co-founder & Co-CEO at Orita.ai🎧 Chapters00:00 From PR to Product: Aoife’s Origin Story04:58 Why Partnerships? The Octane AI Pivot08:16 Quizzes in Minutes: Inside Octane’s AI Builder12:24 Zero-Party Data, Real-World Revenue16:56 Agency Alliances That Actually Move the Needle18:45 Turning Partnerships into Pipeline (and Proof)23:18 Your Customers Aren’t Who You Think29:03 The Playbook for High-Trust, High-ROI Partners30:33 Make Buying Easy: UX Tactics That Print Money🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.🚀 Get your free email audit from Orita – turn segments into superpowers: https://orita.ai🎧 Listen on Spotify & Apple 📩 Subscribe for more founder‑grade retention intel