In this episode of The Orita Podcast, Aaron Schwartz sits down with Dennis Bernstein, VP of Marketing & Growth at Serafina Therapeutics (Fatty 15), and a veteran of Procter & Gamble and Dollar Shave Club, for a masterclass in brand building.Together, they unpack:• From P&G to DTC. What 25 years of brand building taught Dennis about storytelling, innovation, and constraint.• Scrappy wins. Why small budgets spark better creativity, and how “underdog brands” can out-execute giants.• The Fatty 15 formula. How a single-product, science-backed supplement became a profitability case study.• Test-and-learn discipline. Why learning velocity beats channel sprawl, and how to align your exec team around risk.• Personalization without creep. Using data, surveys, and AI to teach, not chase, your customer.• Amazon on your terms. When to expand, how to keep education alive, and why every box should still feel human.If you’re a marketer, operator, or founder trying to build something durable in a world that changes fast, this conversation is your new playbook.👥 Meet the guestDennis Bernstein, VP of Marketing & Growth at Serafina Therapeutics (Fatty 15)🎙️ Hosted byAaron Schwartz, Co-founder & Co-CEO at Orita.ai🌐 Check out Orita.ai for more episodes of The Orita Podcast—where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing—by figuring out who actually wants to hear from you and when.🚀 Get your free email audit from Orita – turn segments into superpowers: https://orita.ai🎧 Listen on Spotify & Apple 📩 Subscribe for more founder‑grade retention intel