On The Optimized Law Firm Podcast, we chat with legal pros who can help you run a more profitable and enjoyable business.
As we interact with attorneys on a daily basis, we see the pain points that law firms (especially small and mid size firms) face. And through our work, we’re always meeting a new founder or advisor whose insight can solve your firm’s problems -- or simply make your life easier.
We want to run a profitable business and have fun doing it, and we want that for you too! Enter The Optimized Law Firm Podcast, where we’re dedicated to sharing the tools, insights, and experts that can help you do just that.
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At Constellation Marketing, we help law firms increase their monthly revenue by over 300% through the power of SEO. Founded in 2017 by CEO Patrick Carver, we follow a proven formula for more profit based on what we have seen work firsthand for our clients: a combination of SEO, web, and advertising tactics.
Simply put: we help law firms win more high-value clients from Google.
All content for The Optimized Law Firm Podcast is the property of Constellation Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On The Optimized Law Firm Podcast, we chat with legal pros who can help you run a more profitable and enjoyable business.
As we interact with attorneys on a daily basis, we see the pain points that law firms (especially small and mid size firms) face. And through our work, we’re always meeting a new founder or advisor whose insight can solve your firm’s problems -- or simply make your life easier.
We want to run a profitable business and have fun doing it, and we want that for you too! Enter The Optimized Law Firm Podcast, where we’re dedicated to sharing the tools, insights, and experts that can help you do just that.
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At Constellation Marketing, we help law firms increase their monthly revenue by over 300% through the power of SEO. Founded in 2017 by CEO Patrick Carver, we follow a proven formula for more profit based on what we have seen work firsthand for our clients: a combination of SEO, web, and advertising tactics.
Simply put: we help law firms win more high-value clients from Google.
The Ad Fail Fix Webinar: What Every Law Firm Gets Wrong About Ads in 2025
The Optimized Law Firm Podcast
54 minutes 33 seconds
3 months ago
The Ad Fail Fix Webinar: What Every Law Firm Gets Wrong About Ads in 2025
Ready to supercharge your law firm’s advertising results in 2025? 💼🚀 Join Patrick Carver and Camila Parodi, Director of Advertising at Constellation Marketing, as they break down the exact system used to lower ad costs, improve lead quality, and maximize ROI for 85+ law firms across the country.
Whether you're DIY or working with an agency, this episode gives you practical tools to clean up your ad strategy and get real results. 💡 Here are the Three Main Takeaways: ✅ Optimize for Signed Clients, Not Form Fills Most ad campaigns focus on generating leads—but not all leads become clients. Tracking actual signed clients allows law firms to cut wasted spend and target prospects who convert. ✅ Treat Advertising Like a System, Not One-Off Campaigns Successful firms use integrated systems that track the customer journey from click to client. Every touchpoint—from keywords to intake—is aligned for ROI. ✅ Use Real Insights, Not Just Platform Data Platform metrics are just one part of the puzzle. Law firms must combine them with call tracking, intake notes, and client feedback to get a full picture of ad performance.⮕ BOOK A CALL https://goconstellation.com/book/
The Optimized Law Firm Podcast
On The Optimized Law Firm Podcast, we chat with legal pros who can help you run a more profitable and enjoyable business.
As we interact with attorneys on a daily basis, we see the pain points that law firms (especially small and mid size firms) face. And through our work, we’re always meeting a new founder or advisor whose insight can solve your firm’s problems -- or simply make your life easier.
We want to run a profitable business and have fun doing it, and we want that for you too! Enter The Optimized Law Firm Podcast, where we’re dedicated to sharing the tools, insights, and experts that can help you do just that.
---
At Constellation Marketing, we help law firms increase their monthly revenue by over 300% through the power of SEO. Founded in 2017 by CEO Patrick Carver, we follow a proven formula for more profit based on what we have seen work firsthand for our clients: a combination of SEO, web, and advertising tactics.
Simply put: we help law firms win more high-value clients from Google.