Ryan Niddel is the CEO of MIT45, a prominent brand in the Kratom industry. Kratom is an energy-boosting plant that is exploding in popularity, but faces regulatory and legality hurdles that are making it difficult for sellers like MIT45 to grow. Ryan's goal is for his products to achieve mainstream success and make their way into major retail chains like Whole Foods, but first he needs to address the many challenges that are holding him and his business back. That's where Nick and Jay come in. In this episode, we help Ryan: Expand into the global market and establish a strong presence in major retail chains worldwide. Implement technology solutions to minimize miscommunication and enhance productivity across his organization. Utilize strategic partnerships and paid media campaigns to boost brand recognition and increase visibility among potential customers. Learn more about MIT45 and Ryan here: Ryan’s Instagram: https://www.instagram.com/ryanniddel/?hl=en Ryan’s LinkedIn: https://www.linkedin.com/in/exitwealthy/ MIT45 Website: https://mit45.com/ Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply. If we think you're a good fit, we'll get you on the show.