Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful.
He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent!
Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars:
Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate.
Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for:
A dedicated job vacancy section on your website (optimized for SEO).
In-practice job ads.
Leveraging your patient database for referrals.
Always collecting CVs for future needs.
Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements.
Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business.
Watch this on Youtube