The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.
Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch: https://maze.co/podcast/.
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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.
Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch: https://maze.co/podcast/.
How customer insights power digital transformation with Sander Viegers | Rabobank
The Optimal Path
33 minutes 52 seconds
1 year ago
How customer insights power digital transformation with Sander Viegers | Rabobank
In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of how research powers more innovative solutions for the customer and the business.
The Optimal Path
The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.
Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch: https://maze.co/podcast/.
