Greg Hodgson sits down with David Duralde, Chief Creative Officer at The Optical Foundry, to discuss SCOJO New York 212 — an independent 2025 brand and our most accessible optical collection. We discuss why SCOJO 212 extends SCOJO’s heritage into optical, its New York–inspired design language, and how original design, lightweight durability, and everyday wearability come together. We also cover space-conscious, turnkey displays for independent optical professionals and how our virtual try-on ...
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Greg Hodgson sits down with David Duralde, Chief Creative Officer at The Optical Foundry, to discuss SCOJO New York 212 — an independent 2025 brand and our most accessible optical collection. We discuss why SCOJO 212 extends SCOJO’s heritage into optical, its New York–inspired design language, and how original design, lightweight durability, and everyday wearability come together. We also cover space-conscious, turnkey displays for independent optical professionals and how our virtual try-on ...
The Optical Foundry: Brand Refresh & What’s Next — A Conversation with Rob Rich, Founder & CEO
The Optical Foundry Podcast
20 minutes
3 weeks ago
The Optical Foundry: Brand Refresh & What’s Next — A Conversation with Rob Rich, Founder & CEO
In this episode, Founder & CEO Rob Rich joins us to explore The Optical Foundry’s brand refresh, the innovations shaping our next chapter, and what it means for the future of independent eyewear. We dive into how nine distinct brands and the Sayduck AR/3D platform align under one creative vision, why “Independence for Independents” guides our decisions, and how digital tools elevate the patient experience. Enjoy the episode and tune in next time on The Optical Foundry Podcast! Learn more:...
The Optical Foundry Podcast
Greg Hodgson sits down with David Duralde, Chief Creative Officer at The Optical Foundry, to discuss SCOJO New York 212 — an independent 2025 brand and our most accessible optical collection. We discuss why SCOJO 212 extends SCOJO’s heritage into optical, its New York–inspired design language, and how original design, lightweight durability, and everyday wearability come together. We also cover space-conscious, turnkey displays for independent optical professionals and how our virtual try-on ...
