You’ve been asked to lead major change and transformation initiatives but it feels like you’re spending more time repeating yourself, aligning stakeholders, and writing reports than actually leading the change? You’re not alone. Join Nellie Wartoft, CEO of Tigerhall and Chair of the Executive Council for Leading Change (ECLC), as she interviews top change leaders who will be highlighting best practices, frameworks, and lessons learned on how to successfully lead all aspects of large-scale change and transformation.
You’ve been asked to lead major change and transformation initiatives but it feels like you’re spending more time repeating yourself, aligning stakeholders, and writing reports than actually leading the change? You’re not alone. Join Nellie Wartoft, CEO of Tigerhall and Chair of the Executive Council for Leading Change (ECLC), as she interviews top change leaders who will be highlighting best practices, frameworks, and lessons learned on how to successfully lead all aspects of large-scale change and transformation.
Traditional change frameworks can only take you so far. So, let’s take a page out of the marketing playbook.
In this week’s episode of the Only Constant, Nicolas Becquet (Transformation Senior Director, Pernod Ricard) discusses with Nellie Wartoft how borrowing from brand marketing - purpose, consistency, symbolism, and storytelling - creates the emotional engagement that makes change stick in ways only a seasoned marketer would know.
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Connect with:
Nellie Wartoft
CEO of Tigerhall
Chair of the Executive Council for Leading Change (ECLC)
