In this episode, Thalita Milan, a HubSpot and Marketing Automation Consultant, discusses her transition from working as a marketer to becoming an online course creator.
She helps us understand the key differences between hosting courses on marketplaces like Udemy and self-hosting, highlighting the pros and cons of each approach based on her unique experience.
Thalita also shares her strategies for building an audience on YouTube and LinkedIn, creating a community for students, and exploring community building platforms.
Timestamps:
(00:00) - Thalita's Career Timeline
(02:12) - Specializing in Hubspot
(06:00) - Who Signs Up to Hubspot
(07:40) - Who Signs Up for Thalita's Courses
(09:29) - Going Freelance
(13:54) - Thalita's First Course
(15:09) - Self-hosting vs Marketplace
(22:51) - Building Her Community
(26:24) - How Thalita Sets Her Students Up for Success
(29:06) - Hubspot Skills for Her Online Education Business
(31:00) - What Thalita Loves Most about Teaching Online
(36:09) - Advice for Getting into Online Education
(39:08) - Learn More about Thalita
More Thalita:
https://pt.linkedin.com/in/thalita-milan
https://www.youtube.com/@thalita_milan/videos
Tools and Resources
💡 100 Ad Q&A (Detailed Overview): https://avadigitalmarketing.com/advertising-online-education-qa/
📎 14 Proven Ad Hooks (Free Download):
https://avadigitalmarketing.com/14-ad-hooks-optin/
📌 Boost Online Course Sales (Full Growth Guide):