Join us in this inspiring conversation with Tammy Schamuhn as she shares her journey into psychology, detailing her transition from aspiring veterinarian to educator and ultimately to a child psychologist. She discusses her passion for animal-assisted therapy and how it benefits children's mental health. Tammy also reflects on her shift from private practice to online education, emphasizing the importance of adapting to changing market trends, especially post-COVID. She highlights the significance of collaboration in business and shares insights on plans, including a new book and a focus on YouTube content. Timestamps (00:00)- From Veterinary Aspirations to Psychology (02:35)- The Journey into Child Psychology (05:45)- The Role of Animal-Assisted Therapy (08:41)- Transitioning to Teaching and Online Education (11:23)- Adapting to Post-COVID Business Models (14:24)- Navigating Market Trends and Consumer Behavior (17:10)- Creating Value Through Digital Products (20:18)- Effective Marketing Strategies for Education Businesses (28:08)- Balancing Sales and Value in Email Marketing (29:51)- Customizing Funnels for Targeted Audiences (30:50)- Navigating Changes in Advertising Platforms (31:52)- Leveraging YouTube for Global Reach (34:45)- The Importance of Hiring Experts (36:49)- Adapting Marketing Strategies to Audience (38:24)- Collaborating for Content Creation (41:26)- The Challenges of Being a Creator (47:13)- Promoting Resources and Building Community More on Tammy Schamuhn https://www.instagram.com/instituteofchildpsych/ https://instituteofchildpsychology.com/ https://www.linkedin.com/in/tammy-schamuhn-a7347a43/?originalSubdomain=ca https://web.facebook.com/instituteofchildpsychology/?_rdc=1&_rdr Tools and Resources 💡 100 Ad Q&A (Detailed Overview): https://avadigitalmarketing.com/advertising-online-education-qa/ 📎 14 Proven Ad Hooks (Free Download): https://avadigitalmarketing.com/14-ad-hooks-optin/ 📌 Boost Online Course Sales (Full Growth Guide): https://avadigitalmarketing.com/online-education-growth/